Humana Inc. declared a partnership today with inspiring marathon pioneer Kathrine Switzer. Switzer has been appointed as an icon of optimism, equality and healthy living since the year of 1967, when she became the 1st lady to the run the Boston Marathon as a registered entrant. 50 years later, on the day of April 17, Switzer again ran the Boston Marathon at age 70. To officially start the partnership, Switzer will serve as health and well-being ambassador of Humana by participating in the National Senior Games this June in Birmingham, Ala.
“I embraced an optimistic mindset when I defied stereotypes and became the 1st lady to officially compete in the Boston Marathon,” claimed Marathon Pioneer Kathrine Switzer. “50 years later, it is become even more apparent how strong optimism is, as well as its capability to assist people as they age. Just as women have continued to overcome gender stereotypes over the last fifty years, I consider that in the next 50, seniors will sustain to defy stereotypes and rise above society’s expectations. That is why partnering with Humana was a natural fit for me. We both need to inspire seniors to acquire their best health, so they can experience all that life has to offer.”
As a health and well-being company, Humana champions and motivates seniors to age with optimism. Through commissioned studies from the institute of University of Southern California Annenberg School for Communication and Journalism and its own quantitative survey information, Humana has analyzed the intersection between famous culture’s view of aging Americans and their health.
That work disclosed that one attribute is significant when it comes to the health of seniors: optimism. Particularly, seniors who rate themselves as very optimistic about aging tend to be the most active physically, socially and in their communities. They also report fewer unhealthy days.
“The National Senior Games celebrates not just optimism but the belief that age really is just a number,” claimed Humana Chief Consumer Officer Jody Bilney. “Our agreement with Kathrine Switzer is rooted in our confidence of people’s capability to achieve amazing things as they age. We are honored to be working with someone who shares our belief in the power of championing active aging for the several great things ahead.”
In addition to her position at the National Senior Games, Switzer’s partnership with Humana will extend into the brand’s other initiatives concentrated on lifting up seniors, encouraging an optimistic mindset and helping them to break barriers.
Throughout the year of 2017, Humana and Marathon pioneer Kathrine Switzer will also work together to recognize additional ways to instill optimism and advance the understanding that great things are ahead when your health is ready for them.
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