Cigna has signed on as a corporate sponsor of the Hartford Yard Goats minor league baseball team for the years of 2017 and 2018 seasons.
As part of the sponsorship, Cigna will deploy its Health Improvement Tour at select games. The Health Improvement tour is a mobile health clinic that brings free health screenings and health coaching to communities across the state.
“We have called Greater Hartford home for more than a century, so we are proud to support our home town team –and we are thrilled to bring a chance for health improvement to Hartford Yard Goats fans,” stated Mark Butler, Cigna’s president for the New England market.
The screenings assist people “know their numbers” for blood pressure, blood sugar, cholesterol and body mass index (BMI) so they can take control of their health and live healthier lives.
“We need fans to enjoy great Yard Goats baseball, but we also need them to enjoy good health,” said Stephen Cassell, vice president for Branding at Cigna. “Knowing your numbers is believed to be one of the best things you can do to get on the path to better health. It is quick, it is easy, and at the Health Improvement Tour it’s free!”
The Health Improvement Tour made stops in Hartford earlier this summer at the main Hartford Public Library and two library branches in the city’s North End. More than 150 individuals were screened.
“It is really terrific to see leading businesses like Cigna step up to support minor league baseball in Hartford,” claimed Mike Abramson, assistant general manager for the Hartford Yard Goats. “It’s all about bringing people in the region together for a shared community experience, and we are pleased to have Cigna be a part of that.”
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