Cigna is now donating $100,000 to the American Diabetes Association (Association) as the recent wave of its prevention campaign, “Go. Know. Take Control.”
The campaign motivates persons to get yearly physicals to know their health threats. Cigna’s aim is to champion preventive care, which ties to Cigna’s business objective of keeping individuals well so they can lead healthy, productive lives and decrease the danger of financial hardship from health care prices.
With the donation of Cigna, Cigna is turning up its rallying cry to prevent diabetes – a disease that 21 million persons across the country are diagnosed with, in accordance to the Association, with another 8 million who are undiagnosed.
The donation makes on Cigna’s 3-month call-to-action across its Twitter and Facebook channels, in partnership with the Association, to share a significant message: “Had your yearly checkup?
Share this to encourage others to get theirs. #StopDiabetes. #CheckupsCount.”
“A preventive care visit is a strong weapon in the war against diabetes as it assists to recognize those at risk of diabetes and it starts the required interventions to help handle the illness,” claimed Cigna’s Chief Medical Officer, Dr. Alan Muney.
Alicia McAuliffe-Fogarty, PhD, vice president of the lifestyle management team at the American Diabetes Association, stated “Preventive health care, like yearly checkups, is a primary part of a healthy lifestyle.
The Association appreciates Cigna’s support in raising the awareness around checkups for everyone who is seeking to handle, stop or delay diabetes and lead a healthy life.”
In accordance to The Centers for Disease Control (CDC), Americans utilize preventive care services at merely about half the suggested rate.
The campaign motivates all customers to get their yearly physical – which is involved in a suite of preventive services covered by most health policies.
Cigna’s aim is to motivate checkups to help save 100,000 lives a year, the number of lives that the CDC assumes would be saved if everyone got his or her suggested preventive care.
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